Media Psychology, Health, & Well-Being This field explores how media and communication influence human cognition, emotions, behavior, health, and mental well-being. It conducts broad research on psychological and behavioral processes at the individual level, including the persuasiveness of media messages and emotional responses; social presence and human-media interaction; health information seeking and risk perception; preventive behaviors and health decision-making; and mental health and quality of life.

In particular, we analyze the psychological experiences and behavioral changes emerging in new media environments—such as social media, AI chatbots, virtual reality, online games, and YouTube—while empirically investigating the relationship between well-being issues (such as depression, stress, loneliness, and emotional regulation) and digital media use. By combining various methods—including experiments, surveys, longitudinal data, physiological and neuroscientific measurements, machine learning, and digital phenotyping—we provide theoretical and practical foundations for healthy and sustainable media use and communication environments.