Crisis & Strategic Communication This field explores how organizations and the public interpret information, form relationships, and adjust their behavior in the face of risk, uncertainty, crises, and a competitive communication environment. It covers a wide range of core courses in strategic communication—including risk and crisis communication, public relations, advertising and brand communication, organizational and internal communication, and audience segmentation and stakeholder relations—and analyzes the impact of trust, reputation, crisis response, and message design on individuals, organizations, and society.

In particular, it empirically examines when, why, and for whom communication strategies are effective in various contexts, including message framing and persuasion, risk perception and self-efficacy, information fatigue and repeated exposure, organizational socialization and internal communication, and digital advertising and influencer communication. By utilizing a variety of methods—including surveys, experimental studies, content analysis, interviews, qualitative research, and digital data analysis—this research provides theoretical and practical evidence that can contribute to public behavior and organizational decision-making.